India Yamaha Motor (IYM) Private Limited on Friday announced a 'color customization option' for an attractive range of MT-15 motorcycles in India. The company has launched this special campaign in view of the great response from customers regarding the recently launched ICE FLUO-VERMILLION color of MT-15. Currently ICE FLUO-VERMILLION booking is on and it has become one of the popular motorcycles of Yamaha.
The choice of color customization in the motorcycle MT, which creates a new definition of strength and speed with special style, will attract young customers towards it. The campaign is named 'Customize Your Warrior', which is in line with the company's brand strategy. This campaign was launched nationwide from 20 November.
The MT-15 (155 CC) is equipped with a liquid cooled, 4-stroke, SOHC, 4-valve, 6-speed transmission, 155 cc fuel injected engine, with a variable valve actuation (VVA) system on the delta box frame. The MT-15 motorcycle offers a unique experience of speed and robustness and the A & amp; S clutch and single channel ABS coupled with superior control make it even more special.
New customers will get the option of color customization from the launch date itself. Under this, customers will be able to choose the color they want for their MT-15 from 11 unique combinations. The campaign will be launched on November 20 at www.yamaha-motor-india.com. The company will make the motorcycle based on the orders received from the customers.
Its supply will start from January 2021. Yellow color wheel model supplies will start from March 2021. Under this campaign MT-15 will be available in 14 unique colors. Of these, 3 existing color motorcycles will soon be available at dealerships and customers will be able to book orders through an authorized dealer for 11 new color combinations. It has been priced at Rs 1,43,900 ex-showroom (Delhi).
Speaking on the occasion, Mr. Motofumi Shitara, Chairman of Yamaha Motor India Group of Companies, said, “The customers of the current era want to have characteristic and varied colors according to their style. At Yamaha it has always been our endeavor to give our customers a new experience of biking and to give them an opportunity to go beyond their expectations through our products and service. We have taken this step on the basis of the feedback received by the customers and in the future, we will offer more such options in accordance with our brand directive 'The Call of the Blue'.
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