Borosil Success Story: The foundation of Borosil was laid after a setback in the jute business, thus becoming a legendary glassware brand

Borosil Success Story: The foundation of the glass business had been laid, but the journey of struggle was yet to come. The founders of the company were not aware of the nuances of the glass business. This was the reason that the company was in loss for the first 12 years, but had full faith that hard work would pay off and it happened.

From medicine vials to kitchen appliances, Borosil is a well-known glassware brand. This 4 decade old brand has made its reach from kitchen to office. Sharing the story of the journey of Borosil, Shrivar Kheruka, Managing Director of the company , says, “My great-grandfather BL Kheruka reached Calcutta in the 50s. At that time he used to do business of jute goods. After this my grandfather Pradeep Kheruka also joined them.

The trouble started when the business came to a standstill due to the closure of the jute exchange. It was such a setback that forced him to think of something new. He learned from it and thought of doing something different.

Traveled to many countries and brought the idea of ​​glass

In an interview given to Better Story, he told that he went on a trip to many countries including Germany and Japan. After a long research, he made a plan to focus on two business ideas. of glass and paper. Both applied for the license process to start the business, but got permission to start the glass business. In this way, the foundation of Window Glass Limited was laid for the business of glass.

Borosil was earlier known by this name. This company came into its existence from 1962. In the initial phase, it started manufacturing vials and other equipment used in industrial and scientific matters.

The struggle was still

The foundation of the glass business had been laid, but the journey of struggle was yet to come. He was not aware of the nuances of the glass business. This was the reason that the company was in loss for the first 12 years, but had full faith that hard work would pay off and it happened.

He prepared such a glass by the name of borosilicate which did not break easily even at high temperature, this proved to be his biggest advantage. Started preparing glass equipment for industry and labs. This business gained momentum. Now the third generation has entered the business. After completing his studies abroad, Shriver returned to India in 2006 and joined the family business.

Expanded business scope

To increase the value of the brand, the company started manufacturing kitchen appliances ranging from cups, plates to toasters and mixer grinders. Along with this, the scope of lab equipments increased. At present Borosil has two companies, the first is Borosil Limited and the second is Borosil Renewables Limited. According to media reports, last year Borosil Limited Company earned a total profit of Rs.600 crores and Borosil Renewables earned a profit of Rs.500 crores.

The company claims that we have always kept customer feedback on priority. The strength of any brand, says Shriver, is that customer feedback cannot be dismissed. This increases the trust towards the brand.