The Beatles band was a very popular name in the 60s. People liked the songs of this band very much. But the song Can't Buy Me Love, released in 1964, is still on people's lips. Just put 'Money' in the beginning of this song, then it will be something like- Money Can't Buy Me Love. Well, tell you why are we here talking about The Beatles and money? To remove your confusion, let us tell you that a study has come recently. According to which, the importance of personality is more important than money for dating.
Before this, you must have also read a research that happiness can be bought with money. But when it comes to dating, personality matters more than money. According to this report published in the Daily Mail , researchers from the University of New York and Essex have analyzed more than one million Lonely Hearts advertisements around the world.
Is Money Necessary For Dating In India?
According to the researchers, there was a huge decline in economic factors while choosing a partner in America, France and Canada, but finance is very important for dating single people in India. Co-researchers Dr. Quentin Lipman said that our study has shown that personality is considered more important in America and other western countries but it is not so in India. He says that once India's economy develops further If the current generation considers themselves financially more secure then personality can be given importance.
Ads Analysis
The research analyzed advertisements from 41 regional newspapers in Canada and the US in 1995, as well as data from major news outlets in Canada, France and India, as well as publications from 1950 to 1995. The team focused on the language used in the ads, which they put into four different categories. In this, the word 'economics' was used for the financial situation of the partner while the word personality was used for open-ness.
According to the research, the importance of personality increased in Western countries between 1950 and 1995, while economic factors declined. By 1995, 40 to 45 percent of the words women used about their partners were related to personality. Similarly, 35 to 40 percent of the words in men's ads focused on personality. However, both finance and personality remained major issues in India during this period.
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