Go Back Amul: Amul became a victim of the Boycott trend, created a ruckus from social media to politics

Why did Amul enter the market of Karnataka especially Bengaluru? From social media to political platform, he had to become a victim of the Boycott trend. what is the reason

Who would have thought that the country's largest dairy company Amul would also have to face the boycott trend? But Amul has found it difficult to enter the market of Karnataka, especially Bengaluru. The situation is such that there is a political tussle between the Congress and the BJP regarding this. And #GoBackAmul is trending on social media . After all, what is the reason for this…

The Amul brand announced its entry into the Bengaluru market on Wednesday. This entry, which took place amidst the election atmosphere, brought the Congress-BJP face to face. At the same time, a campaign to save the already existing local milk brand 'Nandini' started in Bangalore. Let us tell you that the Amul brand is owned by the Gujarat Co-operative Milk Marketing Federation.

#SaveNandini going viral

Bangalore, the capital of Karnataka, is one of the largest milk markets in the country. It is dominated by the 'Nandini' brand of the Karnataka Milk Federation, which supplies 23 lakh liters of milk every day. This is about 70 percent of the Bengaluru market with a consumption of 33 lakh liters of milk per day.

In such a situation, the people here did not welcome the entry of Amul at all. With the entry of Amul, along with 'Go Back Amul', 'Save Nandini' also went viral on social media. At the same time, it also started a political brawl.

Clash between BJP and Congress

The Congress and the Janata Dal (Secular), sitting in the opposition, have termed Amul's entry in the state as an attack on Nandini. The Congress alleges that the BJP-ruled state government is working on a strategy to eliminate Nandini.

While on the issue of Amul, the Chief Minister of the state Basavaraj Bommai said in his statement that the Congress is politicizing the issue. The government's position regarding Amul is clear. At the same time, the Nandini brand is not limited to the state only. The government has also worked towards making it a national brand by making it popular in other states. That's why there is no need to be afraid of Amul.