MU SIGMA started by selling house, today how business spread to US, UK and Australia?

Brand Story: Businessmen are passionate. To achieve success, they take big risks. Dheeraj Rajaram of Bangalore did something similar. Read the unique success story of this person.

MU SIGMA is an Indian decision sciences firm known in many countries of the world. In many big countries, big companies get technical services from this firm. The firm exclusively provides data analysis services to these companies. The firm develops equipment and software for companies.

MU Sigma is headquartered in Chicago, Illinois and has a global distribution center in Bangalore. As on date MU is providing data analytics services to Sigma 500 organizations.

USP of MU Sigma

Any company takes forward its business only because of its USP. MU Sigma's biggest specialty is that it provides services in Marketing, Production, Consumer Profiling, Buying Prospects Analysis, Cross-Sell/Up-Sell Analysis, Branding, Equity Analysis, Customer Satisfaction Strategy etc.

Every business company considers these services necessary for itself for the purpose of establishing itself in the market. MU Sigma also provides risk analysis. Such as credit scoring, fraud detection, rating, loss estimation, etc.

who started mu sigma

MU Sigma serves companies operating in the airline, hospitality, entertainment, pharmaceuticals, healthcare, technology and telecommunications industries. It was started by Dheeraj Rajaram in the year 2004.

Dheeraj Rajaram was associated with Booz Allen Hamilton and Price Water House Coopers. He served as a strategic advisor for this company while living in the US. He gained many experiences while working as a consultant.

How did you decide to form MU Sigma?

While living in America, Dheeraj Rajaram understood that such analytical skills can be used in India. His idea was so strong that he started MU Sigma by selling his house and adding two lakh dollars from his savings.

Traveling from Bangalore to Chicago

MU Sigma first started its in-house training program in Bangalore. Subsequently, several freshers were trained in specialized skills in the financial services, retail and consumer products, pharmaceuticals, technology and telecom industries in Bangalore itself.

After this, MU Sigma made a deal with a company like Microsoft in the year 2005. Here MU Sigma took flight of its development. MU Sigma's client list includes Wal-Mart, Dell, and Pfizer Inc. are also included.

The company has 4,000 employees. Which are spread from Bangalore, to Chicago, UK and Australia.

Brand Value of MU Sigma

The users of the company are not ordinary consumers. It provides its services to Big Fortune 500 corporations. In February 2013, Sigma secured a $45 million investment from Mastercard. Today the brand value of the company is more than 1.5 billion dollars.