Mukesh Ambani's JIO wraps up everyone, TV has neither audience nor advertisement to watch IPL

If we talk about sponsors, then their number has reduced from 16 to 12 this year as compared to last year. One of these sponsors is one that has been added since the third match.

IPL fever in the country is raising the heads of the people. Enjoying back to back matches from Monday to Friday in the evening and on Saturday and Sunday from afternoon to night. Only IPL matches are being seen on both TV and mobile. Where IPL has started in the country like a new normal, some new trends have also been seen in the new normal environment. This time, instead of giving preference to TV, advertisers are moving towards digital. The figures that have come out are quite shocking. Let us tell you that this time the rights of digital streaming of IPL are with Mukesh Ambani's Jio Cinema.

Shocking statistics

1. According to BARC India's television ratings, 52 advertisers spent money on TV in the first match last year. This year their number was only 31.

2. This means that 40 advertisers of the country have moved towards digital, breaking the relationship with TV.

3. About 100 people were seen giving advertisements on TV in IPL a year ago.

4. In the current season, this figure is also difficult to cross 90.

5. If we talk about sponsors, then their number has reduced from 16 to 12 this year as compared to last year. One of these sponsors is one that has been added since the third match.

6. Jio Cinema has got digital rights, so the companies whose name is associated with Reliance are missing from TV.

7. Apart from this, Byju's, Cred, Muthoot, Netmeds, Swiggy, Flipkart, Phone Pe, Meesho, Samsung, OnePlus, Vedantu, Spotify and Havells are the advertisers who have separated themselves from TV.

People gathered at Jio Cinema

Since the arrival of Jio, TV has suffered a major setback. It also has its region. Geo is broadcasting IPL for free to the people, while earlier you had to take subscription on Hot Star, due to which most of the people were watching the matches on TV. Now that people have the option, people are leaving TV and moving towards digital. So that the rest of the people in the house can get a chance to watch other programmes. In such a situation, there has also been a shortage of people watching IPL on TV.

Advertisers' competition in digital

1. This time more than 125 advertisers have left TV and signed a deal with Viacom-18 Digital.

2. There is a long list of big companies like Amazon, PhonePe, Samsung, Geomart, UB, TVS, Castrol, ET Money, Puma, Ajio among the deal makers.

3. The digital rights of IPL are with Viacom-18 Jio Cinema, which were bought for Rs 20,500 crore.

4. Apart from Jio, users of other telecoms can also enjoy IPL matches for free.

5. In the first three days of the start of IPL, Jio Cinema had received 147 crore views making a record.