Reliance Retail: Ambani's rule from bathroom to kitchen, first changed telecom… now retail market will change

Reliance Industries of the country's richest person Mukesh Ambani has a history that whenever he has entered any sector, he has turned the market according to his own. Then whether it is the telecom sector or now the retail market. Know how they are giving competition to other companies

Reliance Industries always works to mold every business sector according to its own through price war. When the company had entered the telecom sector for the first time, it had launched a 50 paise call option. Later, when the company entered this sector with Jio, it gave cheap 4G internet connectivity to the people, and now it seems to be trying the same approach to change the retail sector as well.

When Reliance Industries established its right on the country's largest retail brand 'Big Bazaar' by making a hostel in a way, it was clear only then that the company's chairman Mukesh Ambani is going to play a big bet in this sector. Reliance acquired many brands one after the other and now the company is preparing to create panic in the market by price war.

Mukesh Ambani has made Reliance Retail such a 'Big Giant' that at present the company has everything from your bathroom towels, to flour-dal-rice used in the kitchen, from children's toys to Pepsi-Coca Cola. Brands exist for everything from the hitter Campa Cola to soaps and oils. At the same time, the company also has the largest retail store network in the country.

Secret from bedroom to kitchen

Recently the company has launched a food brand named 'Independence'. Under this brand, the company is bringing almost all the products used in the kitchen from flour, pulses, rice to oil and spices. At the same time, the company has a brand like 'Good Life' for spices, 'Snack Tack' for snacks like Namkeen and 'Campa Cola' for the cola market.

Not only this, it was also reported some time back that the company is going to take majority stake in home styling's famous brand 'Portico'. While in the clothing-shoes sector, the company has a chain like 'Trends', 'Reliance Jewels' for jewellery, 'Reliance Digital' for gadgets. That is, everything you use is now a part of Reliance's brand ecosystem or simply say retail business.

Goods will be sold from Reliance store to every street

Reliance Industries has done another thing to make 'Omni Model' to take advantage of the retail sector. Where the company has the maximum number of 15,000 modern retail stores in the country. At the same time, the company is also into online retailing through the Jio Mart brand. Ajio.com is also a Reliance brand. Apart from this, the company has worked to connect more than 3 lakh grocery stores across the country.

When Reliance Industries launched the 'Independence' brand, the company had clearly stated that it would adopt a 'Go-2-Market' approach with it. That is, the goods of this brand will not only be available in Reliance stores, but will also be available in grocery stores across the country. Not only this, the company has also started setting up a dealer network for this.

Price war of Reliance Industries

Now it is a matter of increasing the penetration in the retail market, Reliance Industries has started a price war. To compete with companies like Pepsi and Coca-Cola, Reliance Industries has acquired legacy brands like 'Campa Cola'. The company has kept its price at Rs 10 for 200 ml and Rs 20 for 500 ml. Which is much cheaper than other brands.

Similarly, Reliance's 'Glimmer' beauty soap, 'Get Real' natural soap and 'Purik' hygiene soap cost only Rs 25. While 100 grams of 'Lux' comes for Rs.35, 75 grams of 'Dettol' for Rs.40 and 100 grams of 'Santur' for Rs.34. Similarly, the price of 'Enzo' liquid, which competes with 'Surf Excel Matic' (around Rs 325), is Rs 250.