Wow Skin Science came out of the idea of ​​four friends, know what is the success story?

Due to the huge discounts given by e-commerce portals, the laptop and electronics business of these four friends went into loss. They incurred a loss of about Rs.8 crores.

The stubbornness of four friends wrote the story of WOW Skin Science . In the year 2016, these people recovered from failure and started a new business . These four friends were Arvind Sokke, Ashwin Sokke, Karan Chowdhary and Manish Chowdhary. These four friends became the co-founders of WOW Skin Science. Forgetting the failure of their first startup , the pair of four friends ventured into business again with WOW Skin Science, a Bengaluru-based personal care brand. The success of this start-up is all the more inspiring as they had incurred losses in the retail business in the year 2012.

Failure was found in the first startup

Due to the huge discounts given by e-commerce portals, the laptop and electronics business of these four friends went into loss. They incurred a loss of around Rs 8 crore and decided to close it in the year 2012. But it was the right decision taken by him at the right time. Even they did not know that there is a new ladder of success ahead for them. After this, these people jumped into the new segment. At that time there were very few organic personal care brands available to the general public.

Focused on 'Beauty and Wellness'

The four friends decided to focus on 'Beauty & Wellness', in 2016 they invested their combined savings to start the mother brand, Fit & Glow. Taking lessons from his past experiences, he focused on the quality of the product. All four met scientists and skincare experts to improve their product. For this he traveled all over the world. After extensive research and experimentation, he launched the direct-to-consumer brand WOW.

WOW Cosmetics launched in digital shopping platform

Along with launching WOW on the digital shopping platform, he started his own website. Along with this, these people also introduced themselves in the market as an exclusive online brand. The new age consumer was constantly on the lookout for newer formulations and healthier variants, they took advantage of this and positioned themselves as natural products.

At the time WOW was launched there were very few platforms to deliver such products. The wave of nature-based products started with the advent of startups like NatHabit and MamaEarth. While the already existing ones like Biotique and Lotus expanded their offering under natural products.

Focused on the company's brand and look

WOW focuses on the look and feel of its products. They kept their products very simple and at the same time were quite innovative. Wow thus established itself as a preferred brand for the modern-urban conscious consumer. These consumers were looking for a holistic solution to their beauty and wellness and Wow Science met them.