In the last few years, awareness among people about health and fitness is increasing in the country. There are many companies that are providing video, yoga and fitness services related to it. Cultfit is also one of those companies. Which has become increasingly popular among Indians in the recent past. Cultfit, a company providing online-offline health services, has emerged rapidly in the recent past.
Cultfit is providing videos related to fitness, yoga, zumba, aerobics, kids exercise and meditation through video class facility on its online platform. Along with this, users are being connected to offline fitness centers across the country. Let us know, how its journey started…
This is how it started
Cultfit started in 2016 from Bangalore. Mukesh Bansal and Ankit Nagori together laid its foundation. Earlier it was named Curefit. Later it was changed to Cultfit. It first started as a studio in the health and fitness sector where people were learning Zumba classes, boxing, dancing, yoga and strength training. After getting offline success, the company launched its app in 2017. It became the first such online platform in the industry which was well liked by the people.
Video based classes started being given on digital platform. The company used to provide on-demand online videos for its members. Company This strategy was very useful. After the success of the online platform, the company decided to provide offline facilities.
For this, the company opened gyms in different states of the country. The company started providing offline fitness training. In which core exercises, aerobic yoga, meditation, home workouts, kids exercises and other fitness programs were included.
Kovid gave a boost to the business
Presently this brand is providing its facilities both online and offline. Kovid played the biggest role in increasing the business of the company. When people started paying attention to yoga, fitness and mental health. The company started live sessions. Many veteran experts were included for the fitness program. Its fitness icons like Yasmin Karachiwala, Mandira Bedi and Jonty Rhodes started trending. In the initial phase, their live sessions were made available free of cost. Later, a charge was taken for this. This became their business model.
Started three new services
Apart from this, the company also launched many other service apps. Like EatFit, MindFit and CareFit. Started food delivery through Eatfit. At the same time, with the help of Mind Fit, information about yoga and mental health was started. Apart from this, a healthcare clinic was started in Bengaluru through Care Fit.
No comments:
Post a Comment