The world's largest e-commerce company is celebrating its 10th anniversary in Amazon India. In 2013, Amazon started its journey in India by launching its online shopping platform. The company has seen many ups and downs in the last decade, but the company is full of hopes for the future. In the journey of 10 years, there has also been bitterness like cost cutting, retrenchment of thousands of employees and stoppage of some businesses. Beyond all these things, the company is looking forward to the future and will continue its journey in India with full preparation.
The lockdown caused by Kovid benefited Amazon a lot. The company achieved good business through online shopping. Commerce business means a lot to Amazon. The company has invested $6.5 billion (about Rs 53,500 crore) to set up basic infrastructure like supply chain, logistics and warehousing, which did not exist in India at the time of operations.
1 lakh crore investment
In 2021, Amazon founder Jeff Bezos left the post of CEO. After him, Andy Jassy took over as CEO. Jessie focused on increasing profits by reducing costs. At the same time, Bezos's strategy for the listed company for 25 years was to increase growth by bypassing profit.
In an interview, Adam Selipsky, CEO of Amazon Web Services (AWS) at the e-commerce king said that the company will continue to expand the business in India. To increase the speed of business in the country, Amazon will invest $ 12.7 billion (about Rs 1 lakh crore) by 2030.
How Amazon reached every corner of India
2013 was a time when people did not have much faith in ordering goods online. In such a situation, it was necessary to instill confidence among the people. Internet connectivity was not the best everywhere in India. In such a situation, the company thought of doing something different.
1. Different versions of the app were introduced where the network was not good.
2. Amazon started with one warehouse and 100 sellers. Now the company has 43 million cubic feet of storage in 15 states.
3. In 2016, the company started the service of delivering groceries in two hours.
4. The prime membership program was launched this year. This gave new heights to Amazon's business.
5. Pay Balance service was started to provide payment option.
6. Amazon Prime Video was launched in 2016 itself, which has become a big player in the OTT segment today.
7. In 2019, Amazon opened the world's largest campus in Hyderabad.
8. In 2020, Jeff Bezos invested $ 1 billion to promote small and medium business in India.
9. By 2025, the company is also planning to bring 10,000 electric vehicles.
10. Recently the company has also bought the reseller platform Glow Road.
Apart from these, with services like Amazon Fresh and Amazon Pharmacy, Amazon has become a big and strong brand in the Indian market. However, due to government regulations, the company has had to shut down businesses like Cloudtail. Now the target of the company is to export $ 20 billion (about Rs 1.6 lakh crore) from India in the next few years.
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