Jio Cinema: Two days ago there was a big buzz in the OTT world that the new season of the web series Asura has arrived. Premieres on Jio Cinema. Asur 2 first two episodes were released on OTT. While all eight episodes were released for review in the media (Asur 2 Review). Asur also got more or less good reviews. The way the first one was successful, after that people had to wait for three long years to see the story of Asura 2. Seeing the curiosity, Jio Cinema made a strategy to engage the audience with the series. After releasing two episodes on the first day, it was decided that in the coming six days, the remaining episodes would be released one by one. But on the very next day suddenly Jio released the remaining six episodes. Now you can watch all the episodes of Asura 2 at once.
no public demand
If you are thinking that this has been done on the huge demand of the audience, then you are wrong. In fact, Jio's strategy of releasing one episode every day got a major setback. After films, piracy has become a big problem for OTT as well and this piracy has created a crisis for Jio. In fact, after two episodes on the first day, someone released the remaining six episodes of Asura 2 through piracy on Telegram. In this way, before Jio, all the eight episodes of Asur 2 i.e. the entire new season reached the audience illegally. This thing has shaken the entire OTT industry including Jio Cinema.
Stolen content
It is notable that there is a lot of video piracy on Telegram and there are many channels on it, which provide stolen content. Today this app will be found in almost every mobile. Asur Season 2 also became a victim of piracy on Telegram. The full season of Asur 2 was leaked on Telegram on the same day it premiered on Jio Cinema. That is, June 1st. Many people talked about watching the full season of Asura 2 on Telegram and this thing spread like a wild fire. In such a situation, the only way left with Jio Cinema was to release all the remaining episodes on its platform.
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