You must have seen The Great Khali in a cement advertisement on TV. In that ad, Khali is seen saying - "The real fun of living in the house came when the house was built with Ambuja Cement." Obviously, the popularity of this Ambuja cement is not just from city to city. It is used in the construction of all residential and corporate high-rise buildings in the country and the world.
Today Ambuja Cement is a part of the Adani Group but it took a long time to become a leading cement company in the market. The company was established in the year 1983. It was started by two businessmen named Narottam Sekhsaria and Suresh Nevatiya from Gujarat.
Benefits of urbanization
By the way, businessmen Narottam Sekhsaria and Suresh Nevatia had no specific knowledge about the cement industry. But looking at the race of urbanization, he had predicted that the business of cement is going to be very important for a developing economy like India.
And this is the reason that by the year 2005, Ambuja Cement had become a major Indian cement company. During this time the company also became a part of ACC Limited. But in the year 2022, Ambuja Cement became a part of Adani Group.
Progress of Ambuja Cement
In the year 2009, Ambuja Knowledge Center became a major platform for architects, engineers and construction professionals. The company also got involved in many other activities. Got a lot of benefit from this. Community outreach programs and water conservation measures, agricultural projects, environmental protection standards were set, no wonder Ambuja Cement contributed much better and became India's largest cement company.
Revenue model of Ambuja Cement
In the year 2020, Ambuja Cement grew by 87.77 percent. Whereas after March this year there was a lockdown in the country due to Kovid. The company registered an increase of Rs 440.53 crore. The company had a profit of Rs 234.61 crore a year ago. The process of growth continued.
Company has received many awards
In the year 2007, the company took steps towards strengthening the infrastructure towards rural areas. From which he got a lot of benefit. This was the period when development was gaining new momentum all around the country. Urbanization was gaining momentum. In the year 2007, Suresh Nivatia, Chairman of Ambuja Cement, was awarded the Padma Bhushan Award for development in the rural sector.
Apart from this, in the year 2009, Ambuja got the best award for environment. He was also honored with the National Award by the Prime Minister. At the same time, in the year 2012, the Confederation of Indian Industry (CII) recognized the efforts of Ambuja Cement. In the same year Rashtrapati Company was also awarded with the CII Sustainability Award 2012.
Emphasis on branding instead of selling goods
The owners of Ambuja Cement say that they have always thought above and beyond selling a product. The objective of the company has been branding of its products and building trust. And this is the reason why today Ambuja Company is a brand icon in India and abroad. He also symbolizes strong intentions and spirit.
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