Brand Story: Why are MANGO's products popular in India as well, know how the company reached 91 countries?

As on date, Mango products are sold in 91 countries of the world. Including all the countries, the company has more than 1200 stores. And all are successful. What is strategy after all?

There are many such fashion brands in the world, which have succeeded in establishing their identity in the Indian market as well. Established in the year 1984, MANGO is also one such Spanish fashion brand, which has maintained high quality internationally. By the end of this year, this company is going to expand its business in the Indian market also under the name MANGO INDIA .

Mango is a Spanish clothing company. This brand has gained massive popularity in the last decade. Its clothes are considered to have their own chic. Yes, its products are definitely a bit expensive but are quite famous for style and elegance. These are popular in every age group of women and men.

When and how was the company started?

Mango fashion brand is headquartered in Barcelona, ​​Spain. Isak Andic, born in 1953 in Istanbul, is the founder of this brand. In 1969, his family moved from Türkiye to Spain. After coming to the new city of the new country, there was a crisis of employment in front of him. In such a situation, he along with his brother started the business of catching.

Initially he sold T-shirts and then jeans. When both types of clothes started selling well, he established his company in 1984 and started selling his products all over the country.

Gained popularity in the nineties

After getting success in the Spanish market, Isak Andik and his brother Nahman Andik started exporting their products to some other countries of the world. In 1993, the company opened more than 100 stores in Spain alone. After this, in 2002, the company expanded to 70 countries.

In recent years, Mango has started focusing on the market of Asian countries. Apart from India, the company's products are very popular in countries like Pakistan, Bangladesh, Sri Lanka, China, Vietnam etc. Mango apparels is well known for its comfort, modern, designer and quality.

The manager of the company says that their founder has only one mantra that if the customers are to be happy then never compromise on the quality. This is the reason why Mango's products are also reliable.

Mango india plan

World famous fashion brand Mango is now spreading rapidly in big cities of India. Mango India banner plans to open a total of 35 new stores in Bangalore. In this sequence, two new flagship stores are also included in Ludhiana. It is understood that by the end of the year, this company is going to open more than 110 stores in different cities of India.

On expansion plans in India, Mango Director Daniel Lopez says that India is the perfect partner for our business strategy. India is one of the most important markets internationally. India is going to become the third largest consumer market in the world in the next few years.