There were many such brands in the country which launched Ayurvedic products and they became the need of the people. Dr. Arthon, Pet Safa, Roop Mantra, Sachhi Saheli and Kesh King are such products which have become a household name. The credit goes to entrepreneur Sanjeev Juneja for bringing more than half a dozen such products to the market. Interestingly, many brands in India took a long time to take these products to heights, but Sanjeev Juneja did it in 4 to 5 years and took SBS Group of Companies to heights.
Sanjeev's parents were Ayurvedic doctors in Ambala, Haryana. This was the reason that Sanjeev's childhood was spent amidst medicines at home. He had better knowledge of Ayurvedic medicines. This information proved to be a booster for doing something new.
Decision taken after father's death
After the death of his father in 1999, the responsibility of the house fell on his shoulders. To start the business of medicines, he took two thousand rupees from his mother. After a few years of continuous hard work and research, started the company in 2003 and made Royal capsules and launched them in the market. Its demand increased in the market. When the supply increased, the profit started increasing. Started reinvesting the money coming from profit. As a result, there was no need to take loan from the bank.
The first capsule that hasn't been easy to sell
Sanjeev says that when he made Royal Capsule for the first time, he reached the medical store to market and sell it. Here it was asked which doctors are writing this. Not only this, the demand of customers was also necessary for the sale of capsules at medical stores. From here, he understood one thing that in order to take any product to heights, it is necessary to have an identity among the consumers.
Products delivered from newspaper to people
He worked on two things to make the product accessible to the people. First, keep the name of your products and its tag line in such a way that people can easily understand it. Like-Kesh King. Kept the tagline of Dr. Arthas- Now pain will also kneel down. To publicize them, celebrities were made a part of publicity. Secondly, chose the medium of newspaper to reach the advertisements related to the product directly to the people. Such branding was done regarding the name of the product, which would directly attract the target group.
Launched several campaigns in 2009, in which the consumer was asked directly - what is your priority healthy hair or fashion. This campaign worked.
The first flagship product was Kesh King?
47-year-old Sanjeev says to work openly, achieve financial goals and also give time to the family. Their philosophy is to never introduce all their product range at once. Launch the second product only after the initial success of the product.
Their first flagship product was Kesh King. He said that he had a special attachment to hair. One day he thought what would happen if his hair started falling? Although, there were many products related to hair in that period, but despite the competition, Keshaking made its own place in the market. However, later it was sold to the well-known company Emami.
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