Netflix Future Plan: Neither IPL nor any reality show, Netflix will now serve amazing content for growth

OTT culture is growing nowadays, but despite reducing the subscription price, Netflix is ​​still the most expensive OTT platform in India. In such a situation, now Netflix is ​​also focusing on content for its growth.

OTTs are becoming very popular nowadays, but even after spending money, many people do not get the content of their choice, especially the desi content. In this case, people complain the most about Netflix, because despite being the most expensive OTT, there is very little native content on Netflix. Now the company has made a plan to deal with it, so that it can also grow.

Even after making the subscription cheaper, the growth of Netflix is ​​not like that of other platforms. Netflix has only 61 lakh subscribers in India. In contrast, Disney + Hotstar has 5.1 crore and Amazon Prime Video has 2.23 crore subscribers. Therefore, now Netflix has planned to work on content as well as price strategy for growth.

Desi content will be available on Netflix

Netflix's Vice President of Content in India, Monica Shergill, calls desi content important for future planning. She wants to break the image of Netflix in which it is believed that it creates content only for the top 1 percent of India's people.

He says that Netflix recently showed films like 'Darling', 'Mission Majnu' and 'Monica, Oh My Darling', which are desi content. At the same time, 'Khakee', 'Rana Naidu' and 'Kota Factory' were showcased at the series level.

Netflix has also given space to the content of different tests. 'Gangubai Kathiawadi', 'Indian Predator: The Butcher of Delhi' and 'House of Secret: The Burari Deaths' remained in the top charts of Netflix for several weeks. Monica Shergill says that's why Netflix is ​​bringing homegrown shows one after the other.

JioCinema, SonyLiv will compete

By the way, in the coming time, the OTT culture of India is going to change very fast. Recently, Mukesh Ambani's JioCinema has created a stir in the market by taking the digital rights of IPL. While the catalogs of HBO Max and Peacock have also been acquired. At the same time, the merger of Sony and Zee will also bring a big change in the market. SonyLiv anyway has the most popular web series like Scam, Maharani, Rocket Boys, Gullak. So on the other hand he also has popular shows of the channel.