Shaka Harry is doing very well on the online platform. At present, Shaka Harry is selling its products to more than 30,000 customers across the country.
Many people in India do not consume chicken, meat. Although there is no dearth of non-veg enthusiasts in the country. There are many people in the country who want to leave non-veg for some reason, but they are not able to do so due to some reasons. For such people, a Bangalore-based company is providing plant- based vegetarian meat to the people.
With its help, delicious dishes related to chicken and meat can be prepared. Today in Brand Story we will tell you the success story of Shaka Harry. After all, whose idea was it and how did this unique idea make a splash in the market?
What is the specialty of Shaka Harry?
Talking about Shaka Harry, it is an Indian plant protein startup. This start-up prepares meat from plants and sells it in the market. Many types of delicious food and snacks can be made from it. The word Shaka Hari is derived from the Hindi word vegetarian.
The specialty of Shaka Harry's product is that it can be consumed by any person, be it vegetarian or non-vegetarian. Meat is not used at all in this. Along with this, these products do not harm your health in any way. Its tagline is (0% MEAT l 100% YUM).
How Shaka Harry started
Shaka Harry was launched in the year 2020 under Liberate Foods Private Limited in Bengaluru. This is the first such startup in the country, which uses plants to prepare meat. Anand Nagarajan is its cofounder and CEO. Apart from them Sandeep Devgan, Anoop Haridasan, Hemlata Srinivasan, Ruth Renita are also among its co-founders.
This team is very experienced. For this reason, this product is far ahead in the market. He is accompanied by the country's renowned chef Manu Chandra, who helps in making the taste delicious.
How does Shaka Harry sell his products?
Shaka Harry is doing very well on the online platform. At present, Shaka Harry is selling its products to more than 30,000 customers across the country. This startup takes its products to the people through Swiggy Instamart, Zomato, Bigbasket and Zepto. For the offline market, Shaka Hari has partnered with supermarts like Metro and Nature's Basket.
Funding of $ 2 million received in 2022
Shaka Harry received funding of $ 2 million in July 2022. In October 2022, the company had informed that the country's former cricket captain Mahendra Singh Dhoni has also invested in Shaka Harry. Dhoni is also the brand ambassador of this startup. Shaka Harry's goal is that in the next five years, she will try to deliver her product to many cities of the country. At this time people are becoming vegan abroad, Shaka Harry products can become a better option for those people too.
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