Sylvester Dacunha , a veteran of the Indian advertising industry and chairman of Dacunha Communications, died on Tuesday at the age of 80. Amul India 's Managing Director Jayan Mehta tweeted and informed about his death. He told that I am very sad to hear the news of Sylvester Dakunha's death. He breathed his last in Mumbai last night.
He further told that he was associated with Amul since 1960. There is a wave of mourning in the Amul family due to his death. The whole family is involved in this mourning. At the same time, Amul's General Marketing Manager Pawan Singh expressed grief on LinkedIn and said that he was very sad to know about the demise of Sylvester, a veteran of the Indian advertising industry. He said that it has been an honor to learn from him for nearly three decades.
sylvester dacunha is no more
Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunha
ॐ Shanti 🙏 pic.twitter.com/cuac1K6FSo
Sylvester's big role in Amul's growth
He said that Sylvester has a big role in the progress of Amul. Amul's advertising campaign started in 1966. Sylvester gave the company a different identity through 'Amul Girl'. Sylvester was an integral part of Amul's advertising department. He had a good understanding of advertising based on contemporary events.
57 Years of Amul Girl Advertisement
The advertisement of Amul Girl, which started in 1966, had completed 50 years in 2016. Please tell that after the death of Sylvester, his wife Nisha and son Rahul Dakunha are in his family.
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