After coming under the ownership of Tata Group, Air India on Thursday launched its new logo. The airline's new brand identity and aircraft livery were also unveiled at the event. In fact, Air India is planning to replace its fleet with the historic purchase of 470 new aircraft in a multi-billion dollar deal.
Tata Group flagship company Tata Sons Chairman N Chandrasekaran said Air India's new logo 'The Vista' is inspired by the pinnacle of the gold window frame, which reflects the airline's bold, confident vision of limitless possibilities, progressiveness and the future. it shows.
How is the look and design of the new aircraft
The look and design of the new aircraft includes deep red, purple and gold color highlights as well as a chakra-inspired pattern, the airline said. The new brand identity has been designed in partnership with futurebrand, a brand transformation company.
A350 aircraft will be the first to see the new logo
Air India said that passengers will start seeing the new logo during the journey starting from December 2023. This logo will be first displayed on A350 aircraft. In January 2022, the Tata group took control of the loss-making Air India from the government. Since then, he has made plans for the rejuvenation of the airline at several levels. In this sequence, Air India has also placed an order of $ 70 to Airbus and Boeing for the supply of 470 aircraft.
Air India is part of the national mission
N Chandrasekaran, chairman of Tata Sons, the flagship company of the Tata group, said that the best of artificial intelligence (AI) and machine learning will be used in Air India's operations. He said that attention is being paid to upgrade all aspects of human resources in its operations. Chandrasekaran said that this airline is not just another business for the Tata group but a passion and a national mission.
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