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Hardly any other artist has as much fan following as Shahrukh Khan has in the world. Shahrukh Khan entertained the fans a lot through his acting and style. He entertained so much that people got used to him. That's why when Shahrukh's film Pathan was released, people from all over the world welcomed it with open arms. But the thing to think is that Shahrukh Khan did not bother much for the promotion of this film. And his same strategy also worked. Now after the film Pathan, Shah Rukh Khan is not seen promoting the upcoming film Jawan too much. Is this some of his new marketing strategy?
In Pathan, Shahrukh Khan invented a new way of promoting his film. He neither kept much screening of the film nor did he promote it by going to any big show. He interacted with the public through social media and was seen promoting the film only on online platforms. He got a lot of benefit from it. The film became the highest-grossing film in the history of the country in Hindi. The world wide collection of the film also crossed 1000 crores.
Same funda in young too?
Like Pathan, even in Jawan, Shahrukh Khan has chosen his comfort zone and he is promoting the film in a jiffy without stepping out of the house. During the Ask SRK session, the engagement of his name increases considerably. People question him, make requests. Overall, Shahrukh Khan trends. Now seeing this fund, it seems correct to say that this promotion of Shah Rukh Khan is like the budget of Chandrayaan 3. No expense and sure victory.
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young
Shahrukh has played
This is Shahrukh's marketing strategy or say anything, but Shahrukh's not panicking at the time of release of his big films, not being extra conscious about promotion, and reaching his reach only through social media, is proving to be a profitable deal. . He has also done some other experiments for the jawan. Like they launched preview instead of teaser. Which was new to everyone. After this only 9 days are left for the release of Jawan. In such a situation, Shahrukh has not released the trailer of the film yet. This decision of Shahrukh is increasing the curiosity of the audience. Some songs of the film have been released which are getting mixed views.
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