Your TV and OTT viewing style will change, Zee and Sony's merger will benefit like this

Two big entertainment companies of the country are about to merge. NCLT has approved the merger of Zee-Sony. In such a situation, the audience is expected to benefit the most from the merger of both the companies, let's know how...

Two big companies of the country are going to merge after 28 years. NCLT has approved the merger plan of Zee Entertainment and Sony Pictures Networks India Private Limited. NCLT has rejected all the objections and allowed their merger. At the same time, after the merger, G-Sony will become the country's entertainment network with more than 24% viewership. Their ad revenue market share is also going to be around 27%. Let us tell you that this is the highest share in the entire industry so far. On the other hand, with the merger of G+Sony, the user's style of watching OTT and TV will also change. Let us tell you how it will benefit you…

This is how the audience will benefit from the merger

The audience can get the maximum benefit of the merger of G-Sony. They can get OTT and other content cheaply. Right now the OTT space is dominated by platforms like Disney Hotstar, Amazon and Netflix. G-Sony can compete with these platforms.

In 2021, Zee had announced a merger with Sony Pictures Networks India, a subsidiary of Japan's Sony Corp, but the matter was stuck in NCLT due to creditors' objections. Now the merger can be completed in 3-4 months.

This will be beneficial

1. Content will be available at cheap prices

The merger is expected to reduce operating costs. If the operating cost decreases, the profit of the company will increase. In such a situation, the new company can give its advantage to the audience. That means plans can be cheap. Both Sony and Zee are also on OTT. Zee's OTT Zee5 has around 50 million paid subscribers, while Sony's OTT SonyLiv has more than 30 million paid subscribers.

2. Cheap plans can be launched

The new company can launch cheap plans to improve the content as well as increase the user base. At the same time, the viewers of Zee will have access to the content of Sony and the viewers of Sony will have access to the content of Zee. Zee has 49 and Sony has 26 TV channels.

3. Large and Diverse Audience Base- Sony Pictures Networks India has been in the Indian Television Industry for a long time. The company launched its first TV channel Sony Entertainment Television in India in 1995. The company was not able to expand its business much.

Whereas ZEEL launched its first channel Zee TV on 2 October 1992. ZEEL was controlled by the Essel Group for a long time, but Essel was burdened with its own debt of $ 2.4 billion (Rs 17,000 crore).