There was a time when there was a threat of Chinese smartphones not only in India but all over the world, but now it is not so. Chinese television and smartphones are losing their dominance all over the world including India. Let us know what is the reason for this...
Chinese smartphones used to be all the rage at one time. Not only in India, there is a threat of Chinese smartphones all over the world. On many occasions, Chinese company Xiaomi had left Apple and Samsung behind. However, the growth of Chinese products could not be sustained for long. Actually, now the Indian television sector has given a big blow to the dragon. For the first time in the Indian television sector, the market of Chinese brand television has decreased. Big brands like LG and Samsung have reduced the prices of their products. Due to which the Chinese television market has suffered a major setback. On the other hand, the credibility of China and its products has also reduced in India.
Chinese TV, mobile phone sales reduced in India
The sales of Chinese brand mobile phones and TVs are decreasing in India. This has been revealed in the report of Market Research Counterpoint Technology. According to the report, China's leading television brands OnePlus and Real Me may soon leave the Indian market or downsize their market. At present, OnePlus and Real Me have not said anything openly in this matter. According to the report of Counterpoint Technology published on Economic Times, TV shipments of Chinese brands have fallen by 33.6% in the April to June quarter. This figure was up to 35.7% last year. At the same time, in July and August also the sales of Chinese brands have declined by 30 to 33%.
According to Anshika Jain, senior analyst at Counterpoint, people are now liking mid-segment and premium models of Samsung, LG and Sony. Besides, customers' interest in brands like Sansui and Acer is also increasing.
This is the reason for the decline
The decline in shipments of Chinese brands is due to consumer preference for mid-segment and premium models from Samsung, LG and Sony. Chinese brands have been losing market share in smartphones for more than four quarters. Pulkit Baid, director of electronic retail chain Great Eastern Retail, said that a period of consolidation and correction is going on in the television market. Brands like Lloyd's are adopting aggressive policy and Chinese brands are recovering their losses. Even in the smartphone market, Chinese brands have been losing market share for the last four quarters. They are coming out of the entry level segment. Till recently, the category below Rs 7,000 to Rs 8,000 was dominated by Chinese companies. Now they are focusing on mid to premium segment with Samsung, Apple and other companies to increase their margins.
Now, however, consumer preference is towards premium models due to which Chinese products are facing dominance in the market. Let us tell you that India is the second largest mobile market in the world, so if the dominance of Chinese brands disappears, it is possible that Dragon may get a shock.
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