From iPhone to Dettol, how Apple distributor built a logistics company worth more than Rs 500 crore?

It has been 25 years since Apple started selling its products in India and its stores have now opened in the country. Still, there is a company which has been putting iPhones in the hands of people for a long time, and through this alone it has created a business of more than Rs 500 crore.

It has been 25 years since Apple Inc.'s products were available in India, while the company has opened its 2 stores in India only in the year 2023. So how were Apple products reaching people for so many years? Yes, a distributor company has been fulfilling the needs of people not only for iPhone but also for the products of HP, Lenovo and Samsung for a long time. By providing all these products in their hands, today this company has created a business of more than Rs 500 crore.

'ProConnect' company of logistics sector started working in this sector in 1993. This technology solution provider is a part of 'Redington Group', which is in a way its company's supply chain division. Today it manages the network of international brands of mobile and IT sector in more than 40 countries in the country.

This is how a business worth Rs 530 crore was created

'Pro-Connect' has been operating as a separate company for more than 10 years now. When the company started working, no one wanted to interfere in the supply chain of IT sector products. The reason for this was that all these products were very expensive, while being very small in size. Therefore, a strong process was required for the delivery of these products. Which included everything from better security at the warehouse to bringing the vendors and suppliers up to standards.

Company's MD and CEO Malay Shankar says that today Pro-Connect's network is expanding in many countries. The reason for this is also Redington's global presence. By adopting all these standards, the company has today become the most prominent logistics company in the country.

Delivery of products from Dettol to Nestle

Another special thing about Pro-Connect is that along with expensive products like Apple, it also handles the delivery of ration related goods to people's homes. The company has also partnered with Nestle, L'Oréal, Nivea, Johnson & Johnson, Dettol maker Reckitt Benckiser in the FMCG sector. Now the company also does delivery work in collaboration with many e-commerce companies.

To ensure that goods reach people across the country as soon as possible, the company has opened 170 warehouses. Who work at 35 places. The company says that it has woven a complete security net for the delivery of expensive phones like Apple. Customer centric approach has been given place in it, due to which it has been able to deliver such expensive goods for such a long time.