India earns 23.84 lakh crores in a year, 14 thousand crores will be spent to make India

An African lawyer has come up with a formula for the cost of renaming a country, comparing it to corporate rebranding. According to the lawyer, the average marketing budget of any country can cost equal to 10 percent of the total revenue.

Discussions have intensified in political circles regarding the name of the country. Regarding changing the name of India to Bharat, voices of both the parties and the opposition are being heard. Till now no official statement has come from the government. The market of speculations is hot. In which it is being said that in the special sessions that have been called in the Parliament of the country, India will be removed from the name of the country and only India will be allowed to remain. A bill can also be brought regarding this. Now when such news spreads in the country, many other news also come to the fore. Now the news that has come to the fore is that the government may spend more than Rs 14,000 crore to convert India into Bharat. Let us also tell you where this news has come out and what is its math?

How much can it cost?

According to the reports of Outlook India and ET, the estimated cost of changing the name of the country from India to Bharat can be Rs 14,304 crore. Its calculation has been done by South African lawyer Darren Olivier. Who has also prepared a complete formula for it. In fact, in 2018, the name of Swaziland was changed to Eswatini. The purpose of changing the name of the country was to get rid of colonialism. At that time, Olivier had prepared a formula to calculate the cost of changing the name of the country.

What is calculus

At that time, Darren Olivier compared the process of changing Swaziland to the rebranding of any large corporate. According to Olivier, the average marketing cost of a large corporate is around 6 per cent of its total revenue. At the same time, up to 10 percent of the company's total marketing budget can be spent in rebranding. According to this formula, Olivier estimated that renaming Swaziland to Eswatini could cost $60 million. Now if this formula is applied to Asia's third largest economy, then in the financial year 2023, the country's revenue was Rs 23.84 lakh crore. This included both tax and non-tax revenue.

What is the history of name change?

Even before this, the process of changing the name of the country has been discussed many times. The biggest reason for this includes things like reforms at the admin level and getting rid of colonial symbols. In the year 1972, the process of renaming started in Sri Lanka as well and in about 40 years the old name Ceylon was completely removed. In 2018, the name of Swaziland was also changed and was changed to Eswatini.