Before the World Cup starts, ICC issues advisory to companies, warns everyone from e-commerce to gaming

ICC World Cup has started. In such a situation, ICC has issued advisory for e-commerce and online gaming companies. ICC has said that no company or brand can use the name of ICC or the World Cup to promote its brand.

The ICC Cricket World Cup, one of the biggest sports in the world, has started. Crores of people watch the World Cup in many countries of the world. At the same time, many big companies from e-commerce to online gaming start making money from it. Meanwhile, ICC has now issued advisory for e-commerce and online gaming companies. According to which, no company or brand can use the name of ICC or World Cup to promote its brand. Only those companies which have sponsorship from ICC can use the name of the World Cup.

Companies are earning millions every second from advertising

India is hosting the World Cup this time. In such a situation, India is one of the largest markets in the world in terms of population. In such a situation, Cricket World Cup is a great way for many global companies to tap into this emerging market of billions of people. In a media report, Bank Deloitte India partner Jehil Thakkar has been quoted as saying that this time the rate of advertisements in the World Cup has increased a lot. This time, companies have to spend up to Rs 30 lakh for a 10 second slot. That means the cost of every second advertisement is around Rs 3 lakh. This is 40 percent more than the last World Cup. The last Cricket World Cup was organized in 2019.

ICC gave this warning

ICC said that on occasions like the World Cup, many companies use the name of the World Cup to expand their business. In such a situation, this time no company, be it e-commerce or online gaming, can use the name or symbol of the ICC World Cup without a license. The name of ICC World Cup cannot be used in the advertisement or promotion of the company. It is also unlawful to misrepresent or imply any association, affiliation, endorsement, sponsorship or association with any such event. ICC said that the license for promotion or advertising will be given only to official promoters and partners.

ICC sponsors

According to official data, ICC has 20 sponsors and 6 global partners. These include names like MRF Tyres, Booking.com, Mastercard, Bira, Thumbs Up, Nissan, Oppo, Royal Stag and Dream 11. At the same time, global brands spending on advertisements during the World Cup include big names like Coca-Cola Company, Alphabet Inc's Google Pay and Unilever Plc's Indian unit Hindustan Unilever Limited, Saudi Aramco, Emirates and Nissan Motor Company.