CAIT filed complaint against Amitabh Bachchan and Flipkart, this is the whole matter

Bollywood superstar Amitabh Bachchan is usually associated with many advertisements and also charges a hefty fee for one advertisement. But sometimes the actor has to face a lot of problems because of these ads. Recently, an ad of Big B with Flipkart is in discussion about which the business community seems to be angry.

Bollywood superstar Amitabh Bachchan is known for doing many films in a year. Apart from this, they also do many advertisements. But many times he remains the target of critics because of his advertisements. Recently a new case has come to light. Confederation of All India Traders (CAIT) has strongly criticized Amitabh Bachchan and Flipkart. Apart from this, a strong complaint has also been made to the Central Consumer Protection Authority (CCPA). The matter is related to an advertisement for which immediate action has been demanded against Amitabh Bachchan and Flipkart. CAT has demanded action under Section 2 (47) of the Consumer Protection Act. It is believed that the advertisement is full of unfair trade practices and false facts.

CAIT National President BC Bhartia and National General Secretary Praveen Khandelwal, while highlighting the complaint filed in CCPA, have said that as per the definition under Section 2(47), Flipkart has made information regarding mobile prices through Amitabh Bachchan (endorser). The public has been misled. It has been said that the price that Flipkart can give for mobile phones cannot be given by merchants. This is being considered a big insult to the businessmen of the country and it is also against government rules.

According to Rule 4 issued in 2022 for the prevention of misleading advertisements, this advertisement of Flipkart is misleading as it does not have a true and honest representation and is completely false, malicious and manipulative.

Both Bhartia and Khandelwal demand that the government body should direct Flipkart to immediately remove these advertisements so that it does not further harm the honest efforts being made by India's offline retailers to provide the best. Bhartia and Khandelwal also sought to punish Flipkart as per Section 89 of the CPA for false or misleading advertising. Along with the allegations, it has been said that two years of imprisonment and a fine of Rs 10 lakh should be imposed, while a fine of Rs 10 lakh should also be imposed on megastar Amitabh Bachchan.

Displeasure with Bachchan Saheb

Khandelwal said that Bachchan ji has misled people through this ad and has supported Flipkart's false claim that deals and discounts on mobile phones are not available in offline stores and are available only on Flipkart. He further said that “We are not disappointed by Flipkart's action because we know that the only reason Flipkart (and Amazon) entered India is to destroy India's traditional retail industry. But the entire trade circle is angry with Bachchan, who has supported such a notorious advertisement. Where he has given a very illogical statement which is far from the truth.