China wants to capture foreign media to shine its image. His special focus is on Pakistani media. Some Chinese companies have also collaborated with Pakistani institutions. Through this, China wants to shape the international narrative as per its own.
Media has played an important role in influencing public opinion and international narrative. In recent years, with a special focus on Pakistan, China is also making efforts to control the media around the world. China wants to improve its image through media narrative. Its image across the world is that of a cruel country. Is of dictatorial rule. In its struggle to enhance its image, China wants to control the foreign media.
China is taking forward its soft power projection through China Media Expansion Policy. With its growing economic power and global recognition, China wants to spin stories in its favor. This media policy of China revolves around investing heavily in media outlets, establishing partnerships and promoting China-backed content. Pakistan, being a close ally of China, has become an important target for these efforts.
China wants to capture the media and brighten its image
China has made significant inroads into Pakistani media through different mediums. The easiest way is to invest in Pakistan media, which China is doing very well. Chinese companies have acquired stakes in Pakistani media outlets through financial investment or have entered into partnerships with local media organizations. Through this, they can promote China-supported content creation and content that enhances China's image.
Chinese state media outlets, such as Xinhua and China Global Television Network (CGTN), have also increased their presence in Pakistan. Domestic units have been started to meet the needs of Pakistani audience. China's major infrastructure project, the China-Pakistan Economic Corridor (CPEC), has opened doors for cooperation in the media sector.
Chinese companies cooperated with Pakistani institutions
As part of the CPEC initiative, Chinese media companies have established cooperation with Pakistan institutions for television dramas and news programs. The objective of these collaborations is to enhance cultural ties, promote positive narrative and create a positive narrative towards China's economic projects in Pakistan. With the entry of China, the tone of Pakistani media has also changed. Media outlets in Pakistan have been barred from covering criticism of Chinese policies, projects or human rights issues. This has created a greater threat to media freedom in Pakistan, which is already backward in media freedom.
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