The shadow of Cricket World Cup hangs everywhere in restaurants, bars, malls, this is how business is increasing.

World Cup fever is spreading not only in stadiums but also in malls, restaurants and bars. All of them are busy expanding their business through the World Cup. For which they have offered cheap and great offers to the customers, which is expected to increase their business by 30 to 40 percent.

Cricket World Cup fever is spreading not only on the field but also in malls, restaurants and bars. Big restaurants, whiskey bars and malls are busy capitalizing on this opportunity of the World Cup. From malls to pubs-bars, theatres, instant food delivery platforms Swiggy-Zomato, special offers are being run for customers. All of them are busy expanding their business through the Cricket World Cup. For which they have offered cheap and great offers to the customers.

The World Cup stadiums may not be full but the number of cricket fans watching matches has not decreased. Cricket fans are enjoying the match on the big screen through offers from restaurants. All preparations have been made for screening the match on big screens in restaurants and bars. This is the reason why restaurants and pubs which are packed at night are filling up to capacity even during the day. The business of these industries is also increasing a lot through the World Cup. Owners of industries hope that their business may increase by 30 to 40 percent during the World Cup.

World Cup fever casts shadow on these industries

During the World Cup, huge discounts and special offers are being given in many restaurants across the country. Specials have been prepared for the World Cup, from menu to drinks. In fact, when cricket fans are not able to go to the stadium and watch the match, they take a peg of liquor in a pub or bar and enjoy it on the big screen. The restaurants have been decorated on cricket theme to give pure World Cup vibe to the customers. Virtual reality zones have been created to give the fans a stadium feel.

Cricket fever is not only in restaurants, malls or pubs but online food delivery apps like Swiggy-Zomato have also taken full advantage of this opportunity. Zomato has started a special ad campaign to woo cricket fans. In which Bollywood stars Ranveer Singh and Chris Gayle will further fuel the cricket fever of Zomato.

Small platforms are also ahead

Apart from big platforms, small companies like Burger Singh have offered 20 percent discount on all their online orders till the World Cup. From liquor to soft drinks companies are busy hitting fours and sixes on the earning pitch. At the same time, due to the World Cup, the hotels industry has also got a big boost. Taj Hotels has got 100 percent occupancy only during the World Cup. Apart from this, business of Domino's Pizza, Cold Drinks, McDonald's is also expected to increase.