India's whiskey has made bumper sales, surpassing spirits like Glenlivet across the world. Due to which Indian whiskey brands have created a stir across the world. Indian single malts have grown significantly in the last one year. If we look at the figures, two brands of Amrut are in the top 2 and crores of their bottles have been sold in a year.
In the matter of liquor, India has defeated foreign brands from all over the world. Where once the world's whiskey market was dominated by foreign brands, now whiskey made in India is being liked very much by the people. The effect of which is that lakhs of cases and crores of bottles of whiskey made in India have been sold in one year. In the $18 billion Indian whiskey market, domestic brands are now growing rapidly and giving tough competition to foreign brands. 15 years ago, only 2-3 Indian brands of whiskey were available in the global market. But now this trend has changed. Now 30 Indian whiskeys have made their place in the world's liquor market.
No comments:
Post a Comment